Ep. 027: 6 Steps To Creating A Content Marketing Strategy 

Don’t be intimidated if you’re new to the world of content marketing. There are tons of resources you can look up online (even on this website) to help make sure you’re on the path to success.  

To help you get started, I’ve written this article to give you an idea of the 6 key steps you need to take to start creating a successful content marketing strategy.  

#1 Set your goals 

Having the right goals can mean the difference between success and failure. Identify what you hope to achieve. Look under the hood and see if it’s a feasible goal.  

A solid plan of action should then accompany your goals. Break it down into milestones to make it easier to achieve. You’ll get extra motivation every time you cross something off your list. 

audience-creating-a-content-marketing-strategy

#2 Know your audience 

Knowing your audience can’t ever be underestimated. It’s one of the backbones of a successful content marketing strategy. Without it, you could be very well shooting in the dark. If you want to make the most of your content marketing, then know who your content is for first.  You can learn more about your audience by reading and listening to my podcast/blog on Episode 020: Insights Into Finding Your Marketing Niche.

pick your platform for creating a content marketing strategy

#3 Identify your content platforms 

There are a lot of platforms you can choose to publish your content on. Of course, having your own website should be at the top of your list. A solid social media presence is also very important. Find out what other platforms are preferred by your audience.  You can learn more about types of content platforms in on the blog/podcast: Episode 24: Types of Content That Elicits Leads.

#4 Decide on content types 

Once you know where your audience hangs out, then it’s time to decide on the types of content you should be publishing. In addition to blog posts and articles, you can repurpose your content into many other formats like videos, infographics, podcasts, etc.  If you want to learn how I repurpose my content Episode 4: The Secret To Creating Massive Content To Gain More Sales and Followers is a perfect follow up to this article.

creating content: creating a content marketing strategy

#5 Creating your content strategy

Now here comes the hard part. Creating content is going to take time whether you do it yourself or not. If you’re building your business all by yourself, expect to spend a significant amount of time in front of your computer. If you don’t want to do that, then you should consider outsourcing. It’s probably going to be pricey, but you do get your free time back.  I have found a really inexpensive way to build content recently and I share it on Episode 23: Tips For Outsourcing A Content Creator

outsourcing your content

#6 Promote and market  

Your content is not going to get discovered on its own. You’ll need to go out there and promote your content! You can make it easy for your audience by adding social media sharing buttons on your site. Then you can straight up ask them to share it with their own networks! 


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Like this? Learn more about creating a content marketing strategy with these:

Show Notes:

Welcome, happy Monday. Welcome to Funnel Creator Secrets podcast. I’m your host Val Kuikman, digital marketer and content creation specialist who helps network marketers generate more leads and sales through marketing strategies. And we unite against spam marketing.

And today I wanted to give you guys six steps to creating a content marketing strategy because we all know that in order to be the know, like, and trust factor and to have people coming in and being like, “I want to join your team, I want to buy your products.” You need to start creating content and becoming the authority where you need to be, where your customers are your ideal ones.

So today I’m going to give you six steps to do that. And we’re going to get started here with step number one, which is setting your goals. If you’re just creating content to create content, wrong. You need to be creating content that your ideal customer wants to consume. And I did this for a long time. I’ve been doing this digital marketing content creation and then network marketing myself for over a decade. And when I first started out, I was just creating anything. I was in the health and fitness niche. I still am, but I love helping all network marketers, not let alone just my team.

You have to set your goals, right? And it’s the difference between success and failure. So if you are in the health and fitness niche in network marketing, you need to be creating health and fitness related to content. You also need to be sharing about yourself as well. So we don’t want to discount that at all at this point. But you want to be creating value for your customers to attract them to you and be like, “Wow, this person knows what they talking about. They can really help me.” Right?

So set your goals. What are your goals for your business? Network Marketing, how many people do you want on your team? This month, how many products do you want to sell this month? What’s your sales goal? And how are you going to develop a content marketing strategy to help you achieve that? You’ve got to identify what you hope to achieve and you’ve got to write it down. And you got to literally focus on working towards that.

And content marketing is a long-term strategy. It has to be consistent, it has to be. Otherwise, people aren’t going to see you showing up regularly and they’re not going to know you, and they’re not going to trust you or like you because they see you being inconsistent. To develop a solid plan, fill up a content marketing strategy and this is exactly what this is for, it’s to develop the plan to move forward.

How many times do you want to a blog week, once, twice, every day? That’s completely up to you on your time and your goals. How many times do you want a podcast? I do it five days a week, maybe sometimes more, but my goal is to do with five days a week. And then with the content, I’m creating, people are going to know, like, and trust me and be like, “What else is she offering?” And go and look and see what I offer. I offer to help network marketers create something, a funnel, and the content to help them generate more leads and sales and grow their team appropriately, and teach them how to duplicate the process, that is essential in network marketing.

And people aren’t teaching this, they’re all doing the same thing and no one is standing out. They’re all selling the same products. They’re all selling the same services in each company. There is no way to make them stand out. However, there are those high achievers up there at the top, the really, really top that are doing exactly what I’m teaching. And this is why they’re successful because they’re doing something different. So if you want to learn something different, come on into Funnel Creator Secrets, come on in and join the Facebook community I have called Marketing Automation for Network Marketers, and it’s where we teach all that. So that’s just a little plug there if you’re interested in learning more.

But setting your goals is essential. How many people do you want on your team this month? What’s your sales goal? How are you going to move forward in creating content that’s original and valuable to attract those people? And how much are you going to spend on ads to create these to show off your content?

Ads are important. A lot of people don’t focus on the ads because it’s just pretty much like “What, how do I do this?” But there are ways to learn PPC and Facebook ads for free. I teach some of that in my course. So it’s very good for meeting the cold, warm and hot leads and it’s automated, so you aren’t doing all the prospecting and you’re having people come to you instead of you going out and talking, and bothering your friends and family, and spamming complete strangers because spam marketing does not work anymore. People are not interested. You want people that are interested to come to you.

Number Two is knowing your audience. Who are you talking to? because if you’re talking to everybody, you’re talking to nobody. I was talking to everybody when I first started network marketing because I just wanted to help anyone I could because I was, let’s be honest, desperate, I needed the money I didn’t know what I was doing. So I was desperate to just do anything. When I got really, really targeted in who I wanted to talk to you, I wanted to help busy moms and new moms lose weight and do it on their time. So time management and healthy eating and exercise were the keys.

And I knew how to do that because I was working full-time. So who else would you want to learn how to lose weight and exercise with and be healthy with than somebody that had done it themselves, right? So know your audience, know what they want, know what they like, and speak to them, engage with them, have conversations with them, survey them and you’ll know.

If you’re interested in learning more, I did in episode 20, I did a whole podcast and blog on insights into finding your marketing niche. So go ahead there and check that out. But it’s the backbone of your content marketing strategy. If you don’t know who you’re speaking to, you’re speaking to no one. You need to literally niche down and people think it’s a scarcity thing. Like, “Well fuck, if I’m talking to these people then if I’m talking to moms, then dads won’t want to join me.” If they still know, like, and trust you, it’s not going to matter.

And honestly, there’s a crapload of moms in the world that need help. So I don’t know why you think niching down is going to put a hole in your net where they’re just going to fall through. You’re widening your net by doing it because you’re speaking directly to one class of people. And there’s a lot of people in this world, there are millions of people. So niching down isn’t going to be fewer people coming to you because they’re still going to be men that want to join because they like what you stand for and who you are. Maybe you just don’t even want men at all, that’s fine. But you need to know who your audience is. And episode 20 will give you some insights into determining that.

Number three, so far we have step number one, which is setting your goals and step number two, which is knowing your audience. Step number three is going to identify your content platforms. Now there’s a lot of them that you might want publish on and put content on and when you’re first starting out [inaudible 00:07:35] focus on one. Get really dialed in on one and nail it. If you want to do blogging then blog, get a WordPress blog, go on [inaudible 00:07:45] start publishing on there, maybe Tumblr, but get a blog and start publishing on there first.

You also have social media, so your blogging plat is the platform you create the content, and social media is where you distribute it, it’s a tool. Social media is a tool. It’s not the end all, be all. Do not build your business on Facebook because if Facebook goes away, you will have no business. You need to have a platform you’re publishing your content on where it can stay on, which would be like a blog of your own. And you need to have a content relationship management system, a CRM to have people, when they opt-in, so you can build a list. Because if Facebook goes away, all your entire list goes away, you do not own that list. When you have an email marketing campaign or even a Chatbot, you own that. Even a Chatbot you can download and export that information.

I know we don’t want to build our entire list on Facebook because if it goes away, we’re screwed, so you still need their email. There are ways to do that with Chatbot, Chatbots too. But identify what your contact platforms are, what do you want to use. And know that social media is the distribution of that, it’s not the creating of that. Understand that difference because a lot of people don’t understand that, and they build their entire business on Facebook and it’s not a place to build a business. This is a place to distribute content and to speak and share and know, like and trust. It’s a place to just distribute the content, not to create it. Okay. I hope you guys clearly understand that because that is a huge mistake that a lot of people make. To identify which ones you want to be on, which social media platforms your audience hangs out on and then use that to distribute your content.

And if you’re looking for more types of content to create, I did an episode 24 I did an episode on the types of content that elicits leads. And of course, we all want more leads if you want to listen to that one it’s very helpful in learning more about that.

Step number four is going to decide on content types. Once you know where your audience hangs out and what they’re about, if you decide on the type of content you should be publishing and then you can publish blog posts, articles, and you’re going to repurpose your content too, which is amazing. And you can repurpose it into videos and for [inaudible 00:10:05] podcasts, that kind of thing, which, it spreads it out in different mediums. Whatever a person wants to consume information, there’s an option for that. If somebody would rather watch a video, that’s why I live stream. Some people would rather watch me live stream. Some people would rather listen, which is the podcast. Some people would rather read it, which is my blog. So there are options for people based on what they want to do and how they want to consume your content. And you need to offer those options because more people will be able to know, like and trust and listen to you, watch you and then ultimately opt-in for your products and services, right?

So that’s what we need to do. If you really want to understand how to repurpose your content to different mediums like doing a blog and then turning it into a video or doing a podcast and turning it into a blog or a video, I have a … episode four is where I went on to the secret to creating mass content to gain more sales and followers. You can definitely head on over there and learn more about that.

When you’re creating content, you’re thinking that creating part is the hard part. That’s step number five is creating the content, right? You might think, I don’t have the time for this. This is so time-consuming, it’s hard. I can’t think of ideas. How do you come up with ideas? How do you pick which platform? But a lot of times you’re going to want to find out, you’re creating the content, maybe you’re going to want to report. If you’re going to want to repurpose it and create it, you’re probably going to want to hire somebody to help you because when you’re repurposing it and say yours, like I create this podcast and then I use a service to transcribe it into a blog. So I’m outsourcing my work to somebody else to create and turn whatever I’m saying here into a blog. And then I can also publish this live stream on YouTube.

So I’m repurposing it, but you’re going to really want somebody to help you with that because that’s where the time-consuming part goes into like editing of the videos, transcribing the blog, that is time-consuming work that you don’t need to even concern yourself with. You’re creating the content, when you repurpose it, you need somebody else. You can hire a virtual assistant to do that, Fiverr is a great place to get started. Onlinejobs.ph is where I found most of mine, and Fiverr. And if you’re looking for tips on how to find a really good person to outsource your content creation too, episode 23 here is where I give you tips for outsourcing content creation.

And I also have a huge document, how I hired my own virtual assistants to help me with video editing and content creation. I give you I own five, I think it’s a five-step process where I show you my step by step with screenshots and which sites I went to and how I interviewed, how I hired, how I boarded them. I give you the entire process I did, make it really easier for you to follow the same process.

So if you want to come over to the blog later on that contains this podcast and that I transcribed it to, you can download the hiring an assistant for under $50 a week, a free copy for, it’s a free step by step guide to outsourcing and doing it that is … It doesn’t break your bank because it’s content creation experts and assistants can be very, very expensive. But I found a way to get very quality ones that love to do the work and you can get one for under $50 a week, which is pretty amazing. $50 is nothing to save the amount of time you’re saving like three hours every podcast to repurpose it. So come and grab that guide. It’ll be a link and show notes to it as well.

So far we’ve got, set your goals is number one, know your audience is number two. Number three is identifying your content platforms and once you do that you decide on the content types you want to create. I really, really suggest doing video at some point. Even if you’re doing it once or twice and you’re doing different forms of content other than that, video is the best and quickest way for the know, like, and trust factor. It really, really is.

And once you’re creating content, number six, you want to promote and market the content. Marketing is so much fun, I love marketing. And it’s not going to get discovered on its own. You’re going to want to go out there and promote it. You’re going to want to share it on social media. You want to send ads to it, and you’re really, really going to want to automate the sales process, which is the funnel. Once you, you’re going to want to be offering something for free, a lead magnet, tripwire, something to get them into your sales funnels so you can continue to promote your products and services to them. And especially if you’re offering value, they’re going to want to give you money. If you’re giving them value, wow! I can’t imagine what this is going to do for me if she’s offering this for free, right? And I really like her, she knows her stuff. I’m going to go get her free stuff. And then wow! I can really learn more. I really want to build my network marketing business. I should really go and opt into her course and learn how she does this.

That’s the start of amazing things for you. And maybe they’ll just be like, wow! She offers so much, I wish I was on her team because I guarantee you I could probably build my team amazing if I had somebody like her to be my upline. And this is how it all starts. This is how you generate the leads and sales and you recruit. It’s content marketing. It’s the way to go and it’s a longer-term strategy. People think overnight and you start creating content, you’re automatically going to get found and that’s such a lie. You need to be consistent in doing it, creating content all the time. It’s like a muscle, it needs to be flexed.

So literally, that’s the six steps you’re going to … And it seems so simple and it really is if you just stick to what the steps I’m telling you, and you just make it simple in your head.

And if you have questions, please hop on or leave a comment on the podcast with a question. You can comment on this live video. We can even go to the blog and leave a comment with a question because I’ll be happy to help.

But here are the six steps again, step one, set your goals. What do you want to do with your content? What’s the purpose of it? And what do you want to do for each month in creating your content? And what do you want it to elicit for you and draw people? How many people do you want to opt-in for your sales funnel every month? You have to know your audience and what they want and what they need in their biggest struggles. And you have to provide the answers to those struggles too.

Number three is identifying your content platforms. Where are you going to put your content? It can’t be on social media, it doesn’t live there. It just is distributed on there. So a blog, a website, a sales funnel, a CRM to get their email. All these platforms are going to benefit you. And you’re going to decide on what types of content, are you doing a blog, a podcast, a video? Are you doing it for [inaudible 00:16:51]? Are you doing PDFs you can throw up on Pinterest, that kind of thing?

Then you’re going to create the content and you’re going to … Any editing or the image creation or maybe the transcribing of your podcasts, the artwork for it, that all needs to be outsourced. And I have a free guide to help you find those outsource really, really easily. And it’s not going to break your bank, go to the show notes to get that. It’s going to be … It’s pretty amazing. Step by step, easy, so easy. You can just start doing it today and have a virtual system by tomorrow.

And number six is promoting and market. You want to promote and market your products because people aren’t going to see you if you’re just throwing it up on a blog and expecting people to find you, doesn’t work that way. You’ve got to promote, promote, promote, always be promoting.

So those are the six steps for today. I’ll give you a bunch of links and the show notes and on the blog. Then I’ll help you, direct you to the podcast I mentioned here to help you further. And don’t forget to join the Facebook group, Marketing Automation for Network Marketers for further marketing and sales advice for your network marketing business where we unite to overcome spam. And don’t forget to download the outsourcing guides. You can hire your virtual assistant today. So everyone has a wonderful week. Be sure to tune in to the next podcast, subscribe, leave a review if you liked this information and you want to learn more. I’m Val Kuikman signing off. You’ve been listening to Funnel Creator Secrets podcast.

3 thoughts on “Ep. 027: 6 Steps To Creating A Content Marketing Strategy ”

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