Funnel Creator Secrets Podcast Ep. 049: What Does GDPR Mean for Your Network Marketing Business?
Lately, it seems that whenever the European Union passes a law regarding the internet, the rest of the world groans.
The EU is out of touch. They have made that much clear with Article 13.
They also seem intent on making our lives as internet marketers significantly more difficult.
BUT they also have their intentions in the right place. They seek to aim the freedoms and privacy of internet goers and to look after the intellectual property of content creators.
And that’s what we have to remember when dealing with GDPR. Sure, it’s a nuisance. But if done correctly it can help to improve relationships with people who might buy from us someday.
What is GDPR?
GDPR is the General Data Protection Regulation – a policy that aims to control the way that companies are using the data of private individuals. In particular, it aims to ensure that people are aware of how their information is being used and that no information is used without their consent. Again, these are all admirable objectives and things that should be applauded.
The issue is that this affects everyone from big corporations who can afford the intrusion and who deserve to be monitored, to smaller marketers who are just trying to get by.
You might not think that GDPR applies to you, but it almost certainly does. If you show Google AdSense or any other kind of your ad on your website. If you are using Facebook pixels to inform your Facebook remarketing campaign… these are both scenarios where you will need to comply with GDPR.
When you put a cookie on someone’s computer and subsequently check that cookie, you are essentially tagging them and then watching their movement around the web.
And even if you aren’t actively doing this with Facebook remarketing, that doesn’t mean that Google isn’t doing it on the behalf of countless other marketers through your use of AdSense.
You might think that this is entirely harmless and there’s no way it can come back to the visitor. But consider what would happen if they were looking for something private and then a relevant ad popped up while they were on the computer with a friend? This IS a serious privacy concern.
And as such, you should treat it thusly. Annoying though it is, all you need is a small disclaimer and the ability to prove you got permission from the visitor. If you can do that, then you can carry on and feel better for it.
Where to get a free GDPR disclaimer for your site:
Termly.io has a great FREE cookie consent link you can add to your website. They also offer a variety of other disclaimers.
Cookie Notice By D Factory
This plugin for WordPress creates a disclaimer on your website so people can see what information we are using when they reach our account. Super easy to set up and start using now. Just search the plugins for Cook Notice and make sure the plugin creator is D Factory.
WP Sales Copy Plugin
ClickFunnels Legal Pages
Like this? You should check these out:
- 10 Reasons To Create Live Video As A Network Marketer
- A Beginner Network Marketer or Online Entrepreneur’s Guide To Creating A Killer Sales Funnel
- 10 Sideline Sources of Income That You Can Earn From Home